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Ensure you have a marketing strategy that embraces modern technology - especially mobile phones. New research findings

Interesting extract from Website Customer CRM"Marketers increasingly need to develop multimedia strategies that run across a range of channels if they are to build effective brand awareness, but mobile internet is the one to watch. These are the findings of theEuropean Interactive Advertising Association’s (EIAA) Mediascope Europe report, which covered 15 markets across the region including the UK. Alison Fennah, the EIAA’s executive director, said: "Better devices and connectivity as well as…See More
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Increasing use of video to increase e-mail responses

E-mail provider Get Response asked group of over 200 SMB email marketers from a wide range of industries and countries to share their opinions regarding hot topics like video emails, social mediaintegration, and the “war on inbox clutter”.It appears SMB marketers are becoming increasingly convinced of the benefits of video email, social media, and personalization or targeting. More than 80% of respondents plan to use video emails in2010 and more 90 % plan to integrate social media into their…See More
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David Lilley

Ensure you have a marketing strategy that embraces modern technology - especially mobile phones. New research findings

Interesting extract from Website Customer CRM



"Marketers increasingly need to develop

multimedia strategies that

run

across a range of channels if they

are to build effective brand awareness,

but mobile internet is the one to watch.



These are the findings of the

European Interactive Advertising Association’s

(EIAA) Mediascope Europe report, which

covered 15 markets across

the region including the UK.…

Continue

Posted by David Lilley on March 9, 2010 at 9:00am

David Lilley

Increasing use of video to increase e-mail responses

E-mail provider Get Response asked group of over 200 SMB email marketers from a wide range of industries and countries to share their opinions regarding hot topics like video emails, social media

integration, and the “war on inbox clutter”.…



Continue

Posted by David Lilley on March 5, 2010 at 8:32am

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